The importance of having a Responsive website
Do you know the importance of having a Responsive website in 2023. Today, the user journey on the internet is complicated. People jump from device to device to access the web from smartphones, tablets, laptops, desktops, TVs and even connected watches.
To deliver the most satisfying user experience, you need to ensure that your website looks just as good on screens of all shapes and sizes. Hence the the importance of having a Responsive website with a responsive design.
The importance of having a Responsive website
What is responsive design?
A responsive design allows a unique website to adapt to all screen sizes. It avoids having to build and maintain two different versions of your site and is as easy to use on mobile devices as on tablets and desktops. Our web agency, of course, only works on responsive website and the latest technologies.
Smartphone tests
This means that when the user is on a smartphone or other small screen device, they do not need to scroll horizontally to reveal hidden content, nor do they need to zoom in on the page. Layouts change according to the size of the screen and adapt for better viewing.
Is your site not responsive?
If your site is not responsive, you can contact us directly by clicking on the button below. We will be happy to give you a free quote. You can also read our article about 10 good reasons to do a web redesign.
Increase mobile user traffic
There was a time when companies used to create two versions of the same website. One for desktop users and one strictly for mobile phone users.
Many still do. But with the ever-increasing number of mobile users, having two separate versions of a website is a time-consuming and maintenance-intensive practice.
Benefits of a responsive website on a mobile version of your existing site?
- Less time for creation and maintenance
- You update a single site
- You optimise a single site for search engines
- Saves loading time (loads 10 times faster than a mobile site)
- Works efficiently on a variety of devices
- All pages are permanently accessible
User experience is very important in 2023.
- 61 % of users leave a site when they cannot find the information they want the first time.
- 57 % of users make a purchase when they have had a positive experience on a site.
- According to the survey conducted by Google, 48 % of users think that the company is irresponsible to the needs of the customers as the design of the site is not responsive.
A responsive website improves your SEO
Responsive websites are more likely to rank well in the SERPs. A fundamental reason for the importance of having a Responsive website.
The "user-centric" experience and high quality content can increase the time spent on the site. This encourages users to stay on the site in the long term.
If Google recommends it, it is important to do so
Google recommends a responsive website design template. In addition, it provides a good user experience and improves your SEO efforts on all platforms. Hence the importance of having a Responsive website.
Since 2019, Google has launched theMobile First Index. The idea? To ensure that websites are no longer indexed and referenced on the basis of their desktop version, but on the mobile version.
The observation is simple: Internet users browse mainly with their mobile phones, they want to encourage the quality of mobile versions.
In conclusion, a responsive website can save you a lot of money and maintenance time and help you convert and retain more customers in the long run.